I was sitting in on a meeting at my 9–5 marketing job when my colleague said an unfamiliar quote:

“I don’t want to rest on our laurels.”

Me, being an excellent example of Gen Z, had no idea what this meant. I approached my colleague after the meeting so he could explain it. I then found out that the term was used as an expression of his work—always changing and evolving to meet consumer demands, no matter the success we’ve had in the past. You don’t want to stay the same for too long, or you’ll get bored or get lost in the normalcy of everyday routine.

This phrase unlocked something for me, and I feel it resonates in so many ways.

In further research, I found that the term originates from ancient Greece. When athletes achieved a major triumph, they were given wreaths made of aromatic laurel leaves, and the phrase symbolizes a constant hunger for something greater despite past success.

I find this so true in my own journey—both in how I arrived where I am today and in the path I continue to follow as I shape my professional career, grow my graphic design studio, and find ways to get involved in the things I love and am passionate about.

I find it especially true as a business owner, learning how to evolve and find the right clients for me. I think back to all the hours I put into designing my brand—my logo, my website, flyers, social media posts—and I see now how

creating a full, comprehensive brand for myself has given me the confidence to level up my business in so many ways.

That’s why I created Abbi Miller Design Studio: to help other businesses, organizations, and everyday people craft their message and express their true mission and passion through design. I hope to give other businesses the confidence to get out there and do something greater than they had planned.

I will continue to evolve, push my creativity, and help others who refuse to rest on their laurels.

Hard work, long hours, smart investments, and staying connected to your people are the keys to lasting success. If this sounds like you, I would love to set up a free 30-minute consultation call to see how we can tap into untouched potential through design for your business, cause, or mission.

Until next time,

Abbi